CLIENT
The Merk Group
SERVICES
- DIGITAL MARKETING
- CONTENT MARKETING
- BRAND IDENTITY + COMMUNICATIONS
For the Love of Food was a collaborative blog series that we crafted and executed for The Merk Group where we went behind the scenes with the people who work to create all things food in Johor Bahru.
Playful Plates
The two-part series featured a collection of beautifully-styled photographs of the dishes at the group’s outlets; The Replacement Lodge & Kitchen, Faculty of Caffeine, Tropique Cafe & Restaurant and Shakespeare Milkshakes.
We featured Geraldine Chew, an aspiring food stylist, enthusiast and Johor Bahru native as she put her own artisanal take on the selected plates.
Digging In
Additionally, we picked Geraldine’s brains for juicy tricks of the trade and was offered a glimpse into what goes on behind the camera. We also discussed her thoughts on the local F&B scene and learnt more about her favourite spots to drink and dine.
The series was published on The Merk Group’s website and the delightful images were splashed throughout each brand’s social platforms.
